About Us
An Extension of Your Team
Verdant Path is a strategic marketing agency that helps brands grow with purpose. We specialize in branding, digital platforms, marketing strategy, and fractional CMO services—delivering clarity, cohesion, and performance at every stage of growth. From identity to execution, we build the systems that move your business forward.
The Way We Work
1 / Simplicity Meets Results
To cut through the noise with smart, streamlined marketing that aligns teams, elevates brands, and delivers measurable impact—every step of the way.
2 / Client Centered & Action Oriented
To simplify marketing for growing businesses by building clear strategies, strong brands, and trusted partnerships that drive results.
3 / Collaborative & Execution Focused
To partner with clients to transform complex marketing challenges into focused, effective solutions—through strategy, design, and digital execution.
Matthew Halicki
Founder
Matt Halicki is a senior marketing leader with 17+ years of experience driving scalable growth and brand impact for leading software companies and high-growth ventures. As Head of Marketing for enterprise SaaS firms, Matt has built and led global teams across every major marketing function—including brand strategy, integrated campaigns, digital platforms, content, product marketing, events, operations, and sales enablement.
With a track record of translating complex value propositions into compelling go-to-market strategies, Matt is known for his ability to bridge creative vision with operational execution. He thrives in fast-moving, metrics-driven environments, delivering marketing programs that align to revenue goals, build brand equity, and empower sales. From launching ABM frameworks to leading global event portfolios and rebranding multimillion-dollar platforms, Matt brings a holistic, outcomes-focused approach to marketing leadership.
